Logos, brands, slogans, product names -- anything that customers identify with products or services -- are protected under the trademark law. It is a network of laws from various jurisdictions, including the states, the US federal government, and international treaties.
Early legal work, done before a lot of funds have been spent on art work and advertising campagins, can go a long way to avoiding probles with others and ending up with a strong trademark.
Click below if you want to learn more, or email one of our trademark lawyers.
How to Obtain a Trademark
Trade Secrets